The latest movement to hit social media has faced some major backlash from the public, after early photos were released of a fashion label’s new collection before it was properly marketed.
Plus-size model and ambassador for body positivity, Tess Holliday, took to Twitter to call out Revolve for a sweatshirt on their website which read: "Being fat is not beautiful, it's an excuse.”
Beneath the quote read where it had originated: "as said to @palomija" (Paloma Elsesser is a high profile plus-size model).
The shirt was designed by LPA to be a part of its capsule collection of shirts with comments from trolls written all over them, in collaboration with the likes of Lena Dunham.
LPA has since opened up about the collection and hate they have received, explaining, "the sweatshirts went up early on Revolve for some reason but it's a collaboration with five women with the worst troll quotes.
"The point was to shine a light on how horrible trolling is. The proceeds benefit charity. So basically it's the opposite of what it seems."
Lena Dunham also took to her Instagram to address the controversy, saying, "...Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem.
"As a result, I cannot support this collaboration or lend my name to it in any way."
Revolve has now issued an apology, stating:
"This morning, images of a forth coming LPA collection were prematurely released on Revolve.com. The capsule collection - originally conceived by LPA alongside Lena Dunham, Paloma Elsesser and other inspiring women - was set to debut tomorrow as a direct commentary on the modern day "normality" of cyber-bullying and the shared desire to create a community for those most affected by the epidemic."
"...The prematurely released image featured on Revolve.com was not only included without context of the overall campaign but regrettably featured on of the pieces on a model who's size was not reflective of the bullying and the shared desire to create a community for those most affected by the epidemic."
The brand are now donating $20,000 to a charity that focuses on mentoring young women, helping them find their voices, called Girls Write Now.